Getting a fix on the idea the branding and the scope

• Ideation
• Business, marketing and branding Strategies
• Conceptualisation

确定关于品牌形象和范围

• 观念形成
• 商业，市场，品牌战略
• 概念表达

During the first phase, Expression, a comprehensive business strategy is established or evaluated from any existing strategy. Depending on client needs, the business strategy may include developing a business plan, marketing plan, and brand strategy. Using competitive analysis, enterprise analysis, user research, and the client's brand strategy, we create a vision for a new e-business, Intranet, extranet, or other web-based system. This vision allows us to develop a project plan outlining the scope, timing and costs of the project.

在第一阶段，表现力，一个复杂的商业战略都是通过现存的战略来制定和评估的。依据客户的需求，商业战略可能包括发展一个商业计划，市场计划和品牌战略。使用竞争分析，企业分析，使用者调查，和用户的品牌战略，我们创造了一种适用于电子商务和其他网络相关系统的新的网络模式。

Translation work is cucial to any Chinese business web,especial for export business. International business experience and understanding the local culture are the key for web expression.

对于一个中国企业的商业网站，翻译工作是非常关键的。所以国际商务经验和对本地文化的理解是网站的文字表达的关键。